Yikes! How did I miss Microsoft's release of the World-Wide Media eXchange? Microsoft calls it "a centralized index of digital photos, where photos are tagged by the geographic location where they were shot." Developers affiliated with the Locative Media Lab and the Place Lab initiative have been discussing and working on very similar ideas for years, hoping to build out open and broad foundations for such systems before these capabilities can be locked down by narrow megacorporate interests.

As Jo Walsh put it, "interfaces and standards from meshed hyperconglomerates like Nokia and Microsoft present us with a square pinhole through which to attempt to view a potential wild and vivid world."

It's time to get cracking. Thanks to Scott Lederer for the wake-up call.